Here’s the headline in yesterday’s New York Times: “McCain Is Trying to Define Obama as Out of Touch.” Here’s the unspoken subhed: “And we let him.”

Not that I don’t sympathize. It’s a tough gig being objective these days. The Republicans learned long ago how to use the mainstream media, always striving for objectivity, to their advantage: Pin what you want on your opponent and that becomes the talking point.

If I wrote, for example, that John McCain has no genitalia, merely a ball of fluff between his legs, and this rumor gained enough momentum, then that would become the story. Refutations, denials, headlines. “McCain: ‘I Have Genitalia’: But Refuses to Drop Pants for Media.” News cameras would focus on his crotch and news anchors, with resident experts, would analyze what we saw. “I believe there’s something there, Paula. Now whether it's actually genitalia...” The late night comedians would have a field day. Op-Ed columnists would opine that, even if the rumor were true, how does that relate to the act of governing? We’d get the European reaction, the Chinese reaction, and analysis of what this might mean for the War on Terror. Can we fight al Qaeda if our president literally has no balls? And no matter how many times the rumor was denied, and no matter from how many angles it was refuted, still, on election day, many voters would vote against him with this reasoning: Well, that McCain feller, he’s just got a ball of fluff between his legs.

So how do you fight this? How do you write about the process of the campaign without playing into one side’s strategy? How silly does it have to get before you throw up your hands and refuse to let the candidates dictate talking points?

At the least, Obama’s response to the lastest McCain attacks is exactly right: “Is that the best they got?” Hopefully, when Paris and Britney are mentioned during the rest of this campaign, most of us will simply be reminded of how trivial McCain and the Republicans want to make it all while the world burns.